Client: History Miami Museum
Project: Digital Product, Paid Advertising
Discovering Miami’s History and culture was vital to the growth of the Museum. For locals and visitors from other countries.
History Miami Museum came to Superlative Creative for the goal of boosting visibility across the South Florida region. Leveraging paid social and ppc, we came up with an aggressive testing plan to get visitors to register for live online events and bring in more foot traffic to the museum. We’ve worked closely with HMM, to continually hit our goals and customer acquisition targets.
- Talking to your existing customers
- Testing different audiences and messages
- Optimizing for subscriptions and not clicks
- Using enough budget to test and get data to make better decisions