Dealing with unpredictable growth for your office?

There is this one thing that is as essential as a syringe for a doctor when it comes to running a successful medical spa business…

It’s having consistent clients and returning customers.

You see, without consistent, high-paying clients for all of your services your business can’t survive, let alone thrive.

So, my question is…

What Specifically is Holding You Back?

As a business owner, you have plenty on your plate to keep your medical business running.

And when it comes to marketing, maybe you brush it off on the side as a task for the future, or you feel intimidated by the amount of research involved and don’t do anything at all, further delaying your progress… I’ve been there. Believe me it is not easy or fun to get over because it comes back here and there, once in a while to question your thoughts and beliefs.  But I’m here to tell you that your marketing strategy is not something you can just ignore – it’s what gets your business the growth it deserves.

So what should you do?

Hire an in-house marketing staff member?

You might have already tried hiring a staff member who promises to grow your leads…

So consider this, you spend months training them on your internal systems, getting them acquainted with your company culture, and onboarding them with the hopes of finally seeing some results…

You do all that only to see a slight improvement in your marketing efforts… but nowhere close to what you would have expected. Causing further delays and more stress over your decision to hire internally. 

The next logical step is to find a freelancer, right?

Remember, hiring freelancers from platforms like Fiverr and Upwork come with their own set of issues…

For one, good luck trying to find someone who is actually competent enough to bring you considerable results…

Secondly, more often than not, you end up juggling with back-and-forth missed communications, missed deadlines, failed campaigns, and worse.

There are good reasons to hire a freelancer but long term turns into contractors that charge more than what is should cost. Now you depend on someone that is completing the work but not part of the team and so the results are mixed, inconsistent and at times sub par.

If that’s the case, then let me tell you this…

Are you committing enough time to your marketing efforts?

How long did you stick with your last marketing professional? Did you commit and follow his advice and go all in? If so, for how many days? 90? 120? Or was it just a test trial to see if things work out or not…

You see, marketing is just like consulting with your medical clients. You can do everything right and provide them with clear-cut directions to help them achieve their results… But unless they follow your advice and do it for the exact period of time you recommend, they won’t see the results they were asking for.

So, if you want to get your marketing down right then you need to follow a tailored strategy for your medical spa and all of its services. 

Pay close attention to this…

Boosting your brand’s online reputation, optimizing your website, and nailing your social media organic and ads will lead to more leads, and engagement online. 

Don’t rely on referrals from patients

If you think that you can rely on referrals to get a consistent flow of leads and customers…

Then I must warn you… that shouldn’t be your focus on growing your medical practice– not in 2022!

Hear me out. I’m not saying that providing excellent services and getting return/referral clients is not a good strategy.

I’m just saying that you CAN’T rely on referrals alone.